In Business Windsor Magazine

As dedicated readers of our magazine, we would like to invite you to submit any comments or opinions that you may have regarding our publication.

Additionally, we at IN Business Magazine are hoping that will take a few minutes to fill out this short survey so that we may collect important feed back.

C O V E R P H O TO
LIKE STANDING IN LINE AT THE MARKET, CANADIANS ARE ENDURING LONG LINES FOR MEDICAL CARE, EVEN AFTER THEY’VE ‘TAKEN A TICKET.’ GRAPHICS BY TARA RABIE AND BOB STEWART.

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Do you own your own business:

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How much time do you spend reading In Business:

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How often do you read In Business?

Every Month

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Once I am finished with In Business I pass it on to:

One person

Two people

Three people

I leave it where I found it

I keep a copy of In Business for:

One person

One week

Up to a month

More than 3 months

What is your overall impression of In Business?

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Which is your preferred business publication? (Rank in order of favourite - 1 being most preferred):

In Business:
Biz X:
Windsor Business:

Which publication do you most prefer to read? (Rank in order of favourite - 1 being most preferred):

In Business:
The Drive:
Windsor Life:
Windsor Body:
Biz X:
Windsor Business:

How often do you read the following sections of In Business:

Editor's note:

Always:

Usually:

Sometimes:

Never

Editorial:

Always:

Usually:

Sometimes:

Never

Cover Story:

Always:

Usually:

Sometimes:

Never

The Interview:

Always:

Usually:

Sometimes:

Never

Plugged In:

Always:

Usually:

Sometimes:

Never

Feature Story:

Always:

Usually:

Sometimes:

Never

Human Interest:

Always:

Usually:

Sometimes:

Never

Keeping Fit:

Always:

Usually:

Sometimes:

Never

Profile Story:

Always:

Usually:

Sometimes:

Never

Accounting Column:

Always:

Usually:

Sometimes:

Never

Queen's Park Column:

Always:

Usually:

Sometimes:

Never

Small Business Column:

Always:

Usually:

Sometimes:

Never

Trade Lines:

Always:

Usually:

Sometimes:

Never

The Watercooler:

Always:

Usually:

Sometimes:

Never

Road Test:

Always:

Usually:

Sometimes:

Never

Around the County:

Always:

Usually:

Sometimes:

Never

In the Market:

Always:

Usually:

Sometimes:

Never

People in Business:

Always:

Usually:

Sometimes:

Never

Lunch on Us:

Always:

Usually:

Sometimes:

Never

Which of the following special features do you read?

Annual Economic Outlook
Detroit Auto Show:
Annual Golf Guide:
Annual Vehicle Preview:
Small Business Week:
A Year in Review:

Please indicate whether you agree or disagree with the following statements:

I think the magazine covers are attractive and enticing:

Strongly agree:

Agree:

Disagree:

Strongly Disagree:

Don't care:

In Business provides an honest, objective and credible overview of what is happening in Business Windsor and Essex County:

Strongly agree:

Agree:

Disagree:

Strongly Disagree:

Don't care:

I trust the content and research undertaken to publish In Business articles:

Strongly agree:

Agree:

Disagree:

Strongly Disagree:

Don't care:

I like to read In Business because:

It's interesting
It's reliable
It's newsworthy
It's doesn't contain advertorials
It's objective
Other (please specify)

Please rate the following aspects of the In Business:

Writing

Excellent

Very Good

Average

Not so good

Poor

Reporting

Excellent

Very Good

Average

Not so good

Poor

Editing

Excellent

Very Good

Average

Not so good

Poor

Ethics

Excellent

Very Good

Average

Not so good

Poor

Photography

Excellent

Very Good

Average

Not so good

Poor

Design

Excellent

Very Good

Average

Not so good

Poor

Which of the following are most important to you when choosing a magazine?

Accuracy
Content
Advertising
Design
Objective editorial
Other (please specify)

How many times have you bought or followed up on something advertised in In Business?

Often:

Occasionally:

Once or twice:

Never

How would you rate the quality and design of In Business ads?

Excellent

Very Good

Average

Not so good

Poor

What could be included in the magazine to encourage you to spend more time reading In Business?

Additional comments

Thank you for your time. Your feedback is appreciated!

Thank you for your time.

Sincerely,

Gary Baxter
General Manager

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